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September 10, 2020
5 Essential Principles to Building Best in Class SAM
11:15 am - 12:15 pm
Anglepoint Learning Center
Best Practices
President
ISAM
Mr. Swanson founded ISAM in 1996 and led it to become an industry leader in Software Asset Management having managed over USD $15 billion dollars in software costs across 1000 companies worldwide. Michael’s team at ISAM has played an integral role in the SAM industry for 25 years by: negotiated many of the first software ELAs in the industry and ELAs for the largest customers of the largest software vendors; and the first outside consulting company brought in by a major software vendor to assist companies on audits. Clients globally have utilized ISAM’s GreenBook® and expertise to reduce their software expenses by over one billion dollars.