Building a successful Software Asset Management program is like climbing a mountain; mountains and IT environments differ, but best practices are the same. Many SAM teams stumble and don’t reach their goals. Some organizations outsource their SAM to increase their SAM success. There are five essential principles to building best in class SAM that can be learned from mountain hiking. What are they? This session will draw on 25 years of experience building best in class SAM programs across hundreds of companies.